Sponsorship

When it comes to getting corporate sponsorship many not for profit organisations let themselves down because they are unsure about

• How to approach a potential sponsor
• Prepare the information needed
• Persuade a sponsor to join them in a mutually beneficial arrangement

Qualities that Attract Sponsors

Organisations that become good corporate sponsorship partners realise that sponsorship is a business deal, not a donation. In our experience organisations successful at attracting corporate sponsorship exhibit two qualities:

1. Genuine interest in working with a corporate sponsor because they know the alliance will provide something of value for both organisations
2. Conviction that they are offering a good marketing investment to the corporate sponsor

Get Sponsorship Ready

Essentially companies want to benefit from the commercial opportunities associated with an event, cause or organisation.

Consequently not for profits need to price their proposal on the promotional value to the corporate sponsor. It is critical then that organisations that are preparing to approach sponsors have a good knowledge of what their own organisation can offer and a strong understanding of what sponsors require in return – knowledge is the key for preparing effective strategies.

Momentum works with clients to ensure they are ready to approach corporate sponsors. Typical engagements include

• Preparation of sponsorship packs
• Development of contracts
• Development of agreements and/or undertaking targeted research as to prospective sponsors (e.g. business hit lists)